When it comes to platforms, the concept is often nebulous. Many understand it as technology or infrastructure. But the objective here is to talk about Platforms as a business model. In this sense, Platforms has as its central concept to be a model where value is generated by facilitating interactions…

“Two men holding beer bottles cheers at sunset in silhouette” by Wil Stewart on Unsplash

É indiscutível a importância de se ter uma rede de canais indiretos e como eles podem ter um papel central na estratégia comercial de uma empresa. Sem dúvida alguma, um programa atraente, com benefícios relevantes e uma gestão comercial próxima e constante são vitais para o sucesso dessa estratégia. No…

Fernando Teixeira da Silva

More than 15 years in commercial development projects. Passionate about commercial strategy, business models and go to market strategies.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store