When it comes to platforms, the concept is often nebulous. Many understand it as technology or infrastructure. But the objective here is to talk about Platforms as a business model. In this sense, Platforms has as its central concept to be a model where value is generated by facilitating interactions…


For any company that aims to transform its business, one of the most viable strategies is to become (totally or in part) a platform-based business. And for that it is necessary that there is an ecosystem that can be orchestrated and evolved.

The first step in this transformation process is…


It has become a cliché that all businesses had to readjust, seek new channels and actions to reverse the impacts of the pandemic. And it is practically a consensus that the main effect was the anticipation of plans, investments and strategic movements.
Consumers, also had to adapt and expand the “frontiers”…


On one side of the market, technology and connectivity allow companies and people who produce some type of value, to do so more and more independently and “modularize” the items in their offer.

On the other hand, consumers are increasingly able to see their desires for convenience met, and they…


See the TOP 10 companies in Market Cap in 2019:

See also the list of Brazilian unicorns:


Vejam as empresas TOP 10 em Market Cap em 2019:

Vejam também a lista dos unicórnios brasileiros:


It is notorious the importance of an efficient network of indirect sales channels and how they can play a central role in your business strategy. Undoubtedly, an attractive program with relevant benefits and close and constant business management are vital to the success of this strategy. However, in an earlier…


“Two men holding beer bottles cheers at sunset in silhouette” by Wil Stewart on Unsplash

É indiscutível a importância de se ter uma rede de canais indiretos e como eles podem ter um papel central na estratégia comercial de uma empresa. Sem dúvida alguma, um programa atraente, com benefícios relevantes e uma gestão comercial próxima e constante são vitais para o sucesso dessa estratégia. No…

Fernando Teixeira da Silva

More than 15 years in commercial development projects. Passionate about commercial strategy, business models and go to market strategies.

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